About this billboard

This digital board, the only high resolution digital board on the Mass Pike, I-90, in this area, shows to traffic headed eastbound to Boston, Framingham, Natick, Weston and Newton. Because there is no other billboard on the Mass Pike, I-90, on either side of the roadway for 20 miles, after this unit. Your message can be assured that there will be no competitive noise from other units. In addition, the long read time for this board assures high exposure for your message. This unit is a new build that is located only a few miles from the interchange between the Mass Pike, I-90 and I-495.