Billboard Inventory

RSA Media is the Boston’s largest, locally-owned billboard company. Our outdoor displays are in strategic locations surrounding the Boston market from Logan Airport to points west and the South Shore. RSA Media can give you billboard availabilities and rates for locations on major Boston thoroughfares including the Massachusetts Turnpike, the Southeast Expressway, and the entrance to the Sumner Tunnel from Logan Airport.

We also have billboard availabilities and rates for locations near New England’s two largest sports facilities, Fenway Park in Boston and Gillette Stadium in Walpole/Foxboro. RSA Media’s high level of service to clients will assure you that your outdoor program with be handled with personalized care and will produce the strongest results possible for each unit.

Why billboard advertising costs are worth every penny

  • Outdoor and roadside billboard advertising is impossible to ignore.
  • A billboard campaign builds name recognition quickly.
  • Billboards are cost-effective and reach thousands of people daily.
  • A billboard advertising campaign works for you day and night.
  • Demographic targeting by site is easy with billboards.
  • A billboard can act as a last point of contact before a sale.

When you’re ready to promote your brand message with Massachusetts’ Boston area consumers, call RSA Media at (617) 227-4858 for more information on billboard availabilities and rates.

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RSA Media billboard locations

RSA Media billboard map. Click on a billboard number for details.
Unit # Location City Orientation Size “Weekly A18+ Impressions
1 Logan Airport Spectacular East Boston, MA East-facing 19'6" x 48' 302,319
2 I-93/I-95 (Route 128) Tri-Vision Braintree, MA South-facing 14' x 48' 1,046,829
3 I-93/I-95 (Route 128) Tri-vision Braintree, MA North-facing 14' x 48' 1,014,951
5 Stoughton Center Tri-vision Stoughton, MA South-facing 12' x 25' 71,510
6 Mass Turnpike, I-90 Spectacular Brighton, MA East-facing 19'6" x 48' 891,076
7 Mass Turnpike, I-90 Spectacular Brighton, MA West-facing 19'6" x 48' 585,686
9 Columbian Street Braintree, MA North-facing 14' x 48' 53,020
12 Southeast Expressway, I-93 Boston, MA South-facing 14' x 42' 947,477
13 Southeast Expressway, I-93 Boston, MA North-facing 14' x 42' 1,085,673
14 Route 1, Gillette Stadium Walpole, MA North-facing 14' x 48' 134,707
15 Route 1, Gillette Stadium Walpole, MA South-facing 14' x 48' 130,759
16 Mass Turnpike, I-90 Vertacular Boston, MA East-facing 60' x 20' 1,462,605
17 Route 1, Gillette Stadium, Digital Walpole, MA North-facing 14' x 48' 120,256 PER SPOT
18 Route 1, Gillette Stadium, Digital Walpole, MA South-facing 14' x 48' 97,632 PER SPOT
19 Mass Turnpike, I-90 Spectacular Auburn, MA West-facing 20' x 60' 220,566 PER SPOT
22 Greater Boston Food, I-93, Digital Boston, MA North-facing 14' x 48' 914,451 PER SPOT
23 Greater Boston Food, I-93, Digital Boston, MA South-facing 14' x 48' 459,556 PER SPOT
24 Rose Kennedy Greenway Premier Panel Boston, MA South-facing 14' x 27' 395,669
25 Rose Kennedy Greenway Premier Panel Boston, MA North-facing 14' x 27' 194,430
26 Route 1A East Boston, MA NF 14' x 48' 221,583
27 Route 1A East Boston, MA SF 14’ x 48’ 196,669
28 MASS PIKE – I-90 Digital Westborough, MA E/F 14’ x 48’ 218,635 PER SPOT
29 MASS PIKE – I-90 Digital Westborough, MA W/F 14’ x 48’ 187,808 PER SPOT
30 I-95, Sharon Digital Sharon, MA North-facing 14' x 48' 223,435 PER SPOT
31 I-495, Methuen Digital Methuen, MA South-facing 14' x 48' 294,246 PER SPOT
32 I-495, Methuen Digital Methuen, MA North-facing 14' x 48' 284,350 PER SPOT
33 Route 1, Malden Malden, MA South-facing 14' x 48' 289,376 PER SPOT
34 Route 1, Malden Malden, MA North-facing 14' x 48' 283,683 PER SPOT
35 Lynnway, Lynn Digital Lynn, MA South-facing 14' x 48' 180,516 PER SPOT
36 Lynnway, Lynn Digital Lynn, MA North-facing 14' x 48' 183,713 PER SPOT