About this billboard
Unit #3 is located on I-93, I-95 (Route 128), America’s Technology Highway and sits atop a 65’ Monopole. Traffic is generally slowed or stopped in front of this unit which has 24 hour illumination. All of the residents of the upscale suburbs south and west Boston, including Wellesley, Weston, Newton, Needham, and Canton must drive by this unit on their way home from Boston. In addition, all traffic heading south to Brockton, Fall River, New Bedford and Newport RI must pass directly by this unit. Traffic to I-95 South to Gillette Stadium, Patriot Place and Plainridge Park Casino also must pass by this unit. This is the last billboard before the exits for Route 24 South and I-95 South.